Europa Star: What are your main strategic objectives for 2022?
Mohammed Abdulmagied Seddiqi: Our objectives will continue to be to sustain relationships with our existing clients, while catering to the rising demand for watches in the region. There has been a rise in demand across all brands in the Ahmed Seddiqi & Sons portfolio. This explains why the United Arab Emirates was ranked as the eighth largest market in the world for Swiss watches last year. We see this continuing for the foreseeable future. It is important for us to continue to set the standard in our region, through new immersive shopping experiences, new limited edi- tions or new collaborations with brands, while establishing the UAE as hub for luxury and horology.
With the current supply shortage in the industry, collectors and novices are diversifying their interests and increasingly looking to a lot of independent brands. There has also been a rise in demand for micro brands which sparked the creation of Vyntage, an initiative under the Ahmed Seddiqi & Sons umbrella. Our vision was to collaborate with micro brands and create unique collectible pieces that appeal to collectors globally.
