Middle Eastern family businesses are far more than commercial enterprises—they are pillars of society, deeply interwoven with the region’s cultural fabric and historical legacy. These companies, often steered by generations of the same family, have traditionally dominated sectors such as hospitality, retail, and manufacturing, reflecting the enduring influence of heritage and familial bonds.
Seddiqi Holding is ranked among the Top 100 Arab Family Businesses on Forbes Middle East's list for 2025.
Seddiqi Holding comprises Ahmed Seddiqi, which includes 100+ luxury watch and jewelry brands in 50+ locations. In 2024, it opened a 160,000 square foot operations center; whereas its Mizzen subsidiary became Swiss sportswear brand On’s primary GCC and Jordan representative, launching On’s first D2C e‑commerce platform in the U.A.E.
