Located on the ground floor of the Mall of the Emirates in Dubai, the 2,852-square-foot store offers the Swiss sportswear brand’s full product portfolio including high-performance running shoes as well as technical apparel and accessories for running, outdoor, training, tennis and all-day use.
Bianca Pestalozzi-Houchangnia, general manager of EMEA (Europe, the Middle East, and Africa) at On, said in a statement that Dubai’s unique energy and its residents’ passion for sports and wellbeing “align perfectly” with the company’s mission.
On noted that it plans to add another nine retail locations across the GCC over the next two years. Since 2024, On has partnered with Mizzen, part of the Seddiqi Holding group, as its representative across the GCC and Jordan.
